Twitter Marketing – Don’t be left behind, Use Twitter to Become An Authority in your niche

Don’t be left behind, Use Twitter to Become An Authority in your niche.

Can you use Twitter as a SEO technique?

Yes in fact you can but many businesses fail to make that connection. There are many reasons for that, often it is a generational thing many people over twenty five do not get the point of twitter and not many people under twenty five have their own business. In fact lay aside your prejudices because you can actually utilize Twitter to get on the first page of Google very quickly.

It comes as a bit of a shock when you actually when you see your tweets on the first page of Google. In fact it is fair to say that most people over their mid twenties do not actually believe it until they see the evidence with their own eyes, a tweet on the first page. This can be done for both long tailed and competitive keywords. An example of a competitive weight loss keyword is “proven weight loss” an example of a long tailed keyword is “effective weight loss plan in Kansas” or “diet for your wedding day”.

Tweets and Twitter links are effectively no follow links. A no follow link an HTML attribute, and this works as an instruction and it tells the search engines to disregard the link as far as ranking concerns. In other words the backlink is not effective for SEO purposes. Its purpose is to reduce spam. In effect this means that twitter links are useless for link building; however that does not mean that they are useless for search engine optimization. They have such a high page rank that they can get on the front page of Google with the help of just a few tweaks in the form of backlinks.

Four Simple Steps to maximize your tweets.

1) Research your keyword phrases and once they been clearly identified and place them in an order of importance to your business. Then use the top three keywords extensively in tweets.

2) Utilize the power of what is known as Web 2.0 which means harness the power of social bookmarking. Digg your tweets or send a link to Facebook, write an article and submit it to an article directory, create a Squidoo or hub page and then “stumble” the lot.

3) Wait for a few days and do a Google search for your keywords and watch your tweets appear on the first page. Rinse and repeat the above steps for a wider range of keywords.

4) Build a relationship with your customer you need a good reason for someone to follow you. Your followers are not following a dog trainer from Little Rock they are following the individual behind the corporate face.

Remember with your tweets to make them personal and unique. Your followers are not following your company they are following you as a person. Twitter gives you the perfect platform to individualize yourself and market your business. When this is done correctly it can send out the message that you are an authority figure in your niche.

Twitter gives you the tools to brand and market yourself so that your company stands out from the crown and the competition, ignore Twitter at your peril. It has the power to generate instant website traffic and send your profits soaring.

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