Onsite and Offsite Optimization
Offsite Optimization
As the image shows, the very basics of Off Site Optimization are Incoming Links and the age of your domain.
Building quality, relevant backlinks is not an easy task, yet, unfortunately – a necessary one.
The Image Explained: OffSite.
Trusted Sites: A trusted site is generally an aged website with plenty of traffic, frequent fresh content, what’s considered an ‘authority’ in their niche and ranks in the SERPs for many (relevant) keywords.
Domain Age: The older the domain the more ‘wiser’ it appears to be in Google’s and other SE’s eyes. This is mainly because newer domains are put into a probation period (to check if they are spam sites, illegal and general bad sites) and have to earn the search engines trust. This generally takes a couple of years.
Another important factor of Off Site optimization is the length of time before the domain needs to be renewed. It is recommended to keep your
Breakdown of Onsite and Offsite Optimization
sites renewal date 1 year from any given date. This, yet again, is to do with the short lived spam like sites that plague the internet.
Onsite Optimization
Content, content and more content. But do remember: Quality over quantity.
Content: Make sure it is keyword rich, related to your websites niche, and has a Keyword Density of around 2% – 8%. If your Keyword Desnity (KWD from now on), is too low you won’t gain as much traffic from the search engines, and if it’s too high, your site will be flagged as spam. To check your keyword density please visit key word density .com
Tags: The keyword density rules apply for tags such as META, TITLE, H1 etc just as it does for the pages content. For more information on Tags and SEO click here “Tags and SEO“.
Outbound Links: If you have too many outbound links, or you link to ‘bad neighbourhoods’, your site will be portrayed as a link farm and therefore, rejected by search engines for being a spam site. If you need to link to another site, make sure the surrounding text and anchor text is relative to both your sites niche, and the niche of the site you’re linking to.
Post Frequency: The more frequently you post articles (content in general) to your site, the more the search engines spider your site. And the more they spider your site, the quicker you get indexed, resulting in your pages being added to the SERPs quicker then if you were to post infrequently.
If you do all this correctly you will undoubtedly see an improvement with your search engine traffic (compared to doing nothing but posting).